Next we will present a sample of the Quality Norm of Rural Taste of Europe. This Norm intends to give a higher value to services and activities that are developed in destinations whose tourist offers are mainly natural and cultural. The RTE Quality Norm specifies all the requisites needed to achieve two intangible variables that are regulated under this Norm: Human Resources and Equipment, as well as, the subsections of the tourism activity that are capable of applying and following the RTE Quality Norm. The main objective is able to have a tourist product achieve customer‘s needs and expectations. Tourism’s sub – sectors which are liable to apply the RTE Quality Norm: - Accommodation - Tourist Information Centers - Restaurants - Local Activities Enterprises - Craftsmanship and Local Products Shops.